Comcast Profits Rise on Subscriptions, Ad Rebound
By wchung | 02 Apr, 2026

Consumers signing up for digital cable TV and high-speed Internet services led to a 12 percent increase in first-quarter profit for Comcast Corp. The company also said advertising on its cable channels rebounded in the quarter, indicating that an economic upturn is taking hold.

The nation’s largest cable TV provider still sounded cautious notes Wednesday. It said that its growth could be hampered in future quarters because the jobless rate remains high and the housing market still is under duress. Such factors could lead fewer people to sign up for service.

The quarter also showed how competition in the TV business is taking a toll. Comcast’s overall video revenue fell, in part because the company wasn’t able to raise cable TV rates as much as it had a year earlier.

Comcast earned $866 million, or 31 cents per share, from January through March. That compares with $772 million, or 27 cents per share, in the same quarter in the prior year.

Revenue rose 3.8 percent to $9.2 billion from $8.9 billion in the first quarter of 2009.

The results beat the forecasts of analysts polled by Thomson Reuters, who on average expected Comcast to earn 30 cents per share on revenue of $9.15 billion.

Free cash flow — a key metric for cable TV companies that manage high amounts of debt — rose 38 percent to $1.89 billion as Comcast spent 19 percent less on capital expenditures.

Advertising revenue rebounded in the quarter, rising 23.5 percent to $360 million. Comcast said the recovery came across the board, from different types of advertisers, including automotive companies. Comcast sells national, local and regional ads on its cable channels such as E! Entertainment Television, Style Network and the Golf Channel.

But Comcast’s core video business continues to be under pressure. The company lost 82,000 video customers, a slight increase from the first quarter of 2009. Cable, with two-thirds of the pay-TV market, has been steadily losing video customers to satellite TV and phone companies that offer video.

Accordingly, video revenue fell nearly 2 percent to $4.84 billion. Contributing to the decline: a lower increase in cable TV rates. Comcast was able to raise rates by an average of 2.4 percent compared to more than 5 percent in the same quarter last year.

However, more of the video customers who remain are signing up for digital cable TV packages, which are pricier for them and more profitable for Comcast. It signed up 427,000 households to digital service, a 48 percent increase from a year ago.

The company added 399,000 high-speed Internet customers, up 21 percent. But growth in the number of phone customers slowed. Comcast added 275,000 new phone subscribers in the quarter compared with 298,000 in the same period of the prior year.

DEBORAH YAO, AP Business Writer PHILADELPHIA