US Hopes to Reverse Tourism Loss with FIFA World Cup
By Reuters | 19 Nov, 2025

Travel bookings around Cup events in June and July 2026 are expected to reflect increased demand from between 1 and 6 million foreign visitors.

FIFA World Cup - UEFA Qualifiers - Group C - Scotland v Denmark - Hampden Park, Glasgow, Scotland, Britain - November 18, 2025 Young Scotland fan with a replica World Cup trophy celebrates after they qualify for the World Cup Action Images via Reuters/Lee Smith

International tourism to the U.S. could get a much-needed boost from the 2026 FIFA World Cup after a sluggish 2025, when visitors stayed away amid unease over President Donald Trump's trade policies and concerns about tougher border scrutiny.

Foreign visitation to the U.S. was down 4% year to date through July, according to visa data from the National Travel and Tourism Office. Travel data company Tourism Economics projects a full-year decline of about 6.3% in 2025.

That could reverse next year, when the world's biggest sporting event is expected to draw over a million visitors as it kicks off across 16 host cities in North America, 11 of which are in the U.S.

The World Cup, which will take place from June 11 to July 19, could account for roughly one in three additional foreign visitors to the U.S. in 2026, Tourism Economics estimates.

FLIGHTS, LODGING FOR TOURNAMENT IN DEMAND

Searches for flights and lodging around the tournament dates are up nearly 70% from the same period in 2025, said Jaroslaw Grabczak, head of commercial product at Poland-based online travel agency eSky.

He also estimates that prices for stays could rise 30% in the early days of the event, and as much as 60% in the final few days of matches. 

Projections from various sources put the number of foreign visitors anywhere between 1 million and 6 million. A joint report by FIFA and the World Trade Organization is also expecting international travelers to stay for an average 12 days, buy two tickets per person and spend about $416 daily.

Airbnb expects about 232,000 guests to use its platform to book stays in U.S. host cities, with each spending around $142 per night, a survey commissioned by the vacation rental company shows.

But not every city will score equally.

The official draw on December 5 will set the match schedule and venues for key games, which will shape demand patterns across host cities, especially as some of the 48 teams have far larger followings than others.

ENGLAND, FRANCE, BRAZIL HAVE BIG FAN BASES

Accounting for fan base size and historic visitation to events among other factors, matches involving England, France, Brazil, Argentina and Portugal are expected to generate above-average travel demand in host cities, Tourism Economics economist Laura Baxter said.

"If your city hosts one of these teams, expect heavy demand," said Sébastien Long, president of the Texas Short-Term Rental Association and CEO of vacation rental firm Lodgeur.

"Fans travel even without tickets because they want to be where their team is and watch the match with other supporters, whether in a fan zone or a bar," he added. 

Notably, nationals of 22 participating teams - including Brazil, Argentina and Mexico - do not qualify for the U.S. Visa Waiver Program, which could deter travel among their fans.

However, President Donald Trump has said that the U.S. would expedite visas for foreign visitors with tickets to matches.

(Reporting by Aishwarya Jain in Bengaluru; Additional Reporting by Apratim Sarkar; Editing by Josephine Mason and Anil D'Silva)