Three Filipino Beauty Brands Taking Over Southeast Asia
By Kelli Luu | 06 Jul, 2026

The Philippines is home to a growing beauty industry and these three brands have become household names across the country with affordable and accessible makeup that has been designed with Southeast Asian consumers in mind.

When it comes to Asian beauty, most people think about Japanese or Korean brands, but the Philippines also has a thriving beauty industry of its own and here are three brands that you should try adding to your routine. 

Starting off with Coulourette Cosmetics. Nina Ellaine Dizon founded Coulorette in 2015 with a passion for selling affordable lip products on the internet. Since she started, Colourette has grown into one of the most desirable homegrown Filipino beauty brands, being best known for its inclusive skin ranges specifically designed for Southeast Asian skin tones. One of their most popular products is the Colourtint because of its versatility as a lip, cheek, and eye tint. Colourette is still expanding its makeup line today and has been able to build up a loyal community and following on its social media platforms.

Next up is Vice Cosmetics, founded by Filipino television host Vice Ganda in 2017. From the start, Ganda’s mission has always been about making high-quality makeup affordable, while promoting inclusivity for every skin tone and every identity. Vice Cosmetics has a line of every makeup product from blushes, to foundations, to eyebrow pencils and has become one of the most well known brands in the Philippines. Vice can be found in hundreds of retail locations across the country, but beauty enthusiasts in the U.S. have discovered Vice Cosmetics and are now ordering shipments to their doorstep, contributing to the brand’s annual revenue that is estimated between $1 and $5 million. 

Finally we have BLK Cosmetics which was founded by actress Anne Curtis, also in 2017. This brand focuses on minimalist, everyday makeup with easy-to-use products for make up lovers on the go. BLK is shaping the future of Filipino beauty as it became popular amongst younger consumers because of their natural and wearable shades. Since launching, BLK has expanded into eye makeup, skincare, and even beauty tools, climbing the ranks as one of the Philippines’ top lifestyle beauty brands. BLK Cosmetics continues to grow online and in retail stores proving that Filipino beauty can compete successfully with bigger, global names, while staying true to tailoring their products for Southeast Asians.